Identifying our sustainability priorities
We decide which issues are most material, or most important to the business, by talking to our many different stakeholders, from shareholders and employees to consumers and suppliers.
In 2014, through a detailed materiality process, we identified the three key areas that have the greatest significance to our business and our stakeholders. These form our new sustainability agenda covering:
The materiality process included inputs from a wide variety of external stakeholders, utilising a number of different sources including interviews with key opinion leaders in different geographies, stakeholder perception research, stakeholder dialogue, peer benchmarking, a global media review and consumer focus groups. The external insights sought were complemented by an extensive period of internal consultation with senior management.
In 2015, we commissioned a specialist sustainability consultancy to conduct a materiality review of our sustainability agenda to ensure it remains relevant. This included peer benchmarking and horizon scanning of emerging issues. This review identified no new issues that are not currently captured within our sustainability agenda.
The issues of greatest significance to our business and our stakeholders form the three key areas of our agenda and are covered in our sustainability reporting, including the annual Sustainability Summary Report.
Other issues continue to be important business priorities and are covered in our Annual Report and on this website.
Material issues covered in our
Other business priorities Covered in our Annual Report
and at www.bat.com
No action / not reported
Current or potential impact on the Group
Level of interest to stakeholders