The video presents our business through the eyes of our employees and those we work with and support around the world.
We believe their stories show who we are: a progressive company that’s proud of its heritage and excited about the future
Produced during 2016, We are BAT was filmed in five locations in four continents. It features people living different lives in diverse countries but who share a common pride and commitment in what they do.
You’ll hear from BAT scientists in the UK involved in developing a next generation of potentially less harmful nicotine products; a sales representative supporting retailers in South Africa; and a farmer in Brazil whose family has been supplying us with tobacco for three generations.
Also featured is a community in Bangladesh which has access to clean drinking water thanks to a water purification plant provided by BAT, while we also hear the thoughts of a management trainee embarking on a career with our company.
We’re proud of the video and the people who took part in it. It’s through their words that we aim to show some of the ways we are contributing to the livelihoods of people around the world and meeting the evolving needs of our consumers with innovative Next Generation Products.