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Who we are

We are BAT – a global business with a proud history and an exciting future

Founded in 1902, our company continues to go from strength to strength thanks to our leading tobacco brands, talented people and our commitment to lead Next Generation Product categories.

British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets.

We make the cigarettes chosen by around one in eight of the world’s one billion adult smokers and we are market leaders in more than 55 countries. We are proud that we are consistently among the top 10 companies on the London Stock Exchange.

In 2016, we sold 665 billion cigarettes, made in 44 factories in 42 countries. Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

As well as cigarettes, our core tobacco product range also includes Fine Cut (roll-your-own and make-your-own tobacco), Swedish-style snus and cigars.

Alongside our traditional tobacco business, we are also at the forefront of developing products that offer consumers potentially less risky alternatives to regular cigarettes. We call them Next Generation Products and our portfolio includes Vype, our Vapour Products, and glo, our Tobacco Heating Product.

Reynolds American Inc. acquisition

In July 2017, British American Tobacco p.l.c. (BAT) acquired the remaining 57.8% of Reynolds American Inc. (RAI) that BAT did not already own, creating a stronger, global tobacco and Next Generation Products company, with direct access to the US market. The addition of RAI’s operating companies means our combined portfolio now also includes three out of the four best-selling cigarette brands in the US – Newport, Camel and Pall Mall – as well as VUSE, one of the leading brands sold in the US Vapour Products retail market.

Our people

We employ around 55,000 people worldwide, while many more are indirectly employed through our supply chain.

The quality of our people has always played a major role in our success. The culture of our Group is about developing talent from within, while also attracting people who bring knowledge and skills that strengthen our business.

We are proud that we are often independently rated as a leading employer in countries where we operate. In 2016, for example, we were recognised as a Top Employer in Europe by the Top Employers Institute for the seventh consecutive year, underlining our position as one of the best companies to work for in the region.

Valued partners

Throughout our history our relationship with tobacco farmers has always been important to us. Today we work closely with some 90,000 directly contracted farmers worldwide – as well as third-party suppliers which contract their own farmers – to source tobacco leaf for our products. We have more than 1,000 leaf technicians who spend their days advising farmers on crop growing and sustainable agriculture.

We also support retailers worldwide, many of them independent, family-run shops, offering them all our knowledge and experience to help them build successful businesses.

High standards

We are committed to the highest standards of corporate conduct, from how we source our tobacco leaf right through to how we market our products to adult consumers.

We take pride in the sustainable and responsible way our businesses are run and the recognition we’ve received show it’s not just us who think we’re doing the right thing.

We were the first tobacco company to be included in the Dow Jones Sustainability Indices in 2002 – and we’ve been included every year since. And in September 2016 we were ranked number one in a good governance index published by the Institute of Directors.

We know that to continue our success and grow our business we need to operate sustainably. That will depend on us meeting the needs of not only our shareholders, but also our many other stakeholders.

Delivering today, investing in tomorrow

British American Tobacco has a rich heritage and, we believe, a bright future. We continue to deliver value to our shareholders today while also investing in our markets, our brands, our new product categories and our people to ensure a sustainable and successful future for our business.

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