We have a presence and a reach that are truly international
We are proud of our global presence. The range of countries we operate in is a strength of our business as is the diversity of the people who make up our company.
We sell our brands in more than 200 markets worldwide and in 2017 we were market leaders in more than 55 of them.
We have genuine global reach: our three regions – Europe and North Africa; Asia-Pacific and Middle East; and Americas and Sub-Saharan Africa – cover six continents.
And this worldwide presence was further enhanced in July 2017 when we acquired the remaining 57.8% of Reynolds American Inc. (RAI) that we did not already own, creating a stronger, global tobacco and Next Generation Products company, with direct access to the U.S. market.
As a result of the acquisition, Reynolds American Inc. has blended into our structure as a direct-reporting market, alongside our three regions.
We continue to perform strongly in our key markets across the globe, while our international presence means we are well placed to transform tobacco by continuing to develop and bring to market potentially reduced-risk products , such as Next Generation Products – including vapour and tobacco heating products – and oral tobacco and nicotine products.
With 45 factories in 42 countries and offices around the world, we have long played a significant role in the communities in which we operate.
For example, we have a global network of expert field technicians who provide on-the-ground support, technical assistance and capacity building for all our 90,000+ directly contracted farmers, helping them to run successful and profitable farms.
Our continuing success is only possible thanks to the passion and dedication of more than 55,000 talented people across the globe working in our factories and offices or out on the road, supporting farmers and retailers worldwide.
The global nature of our business is reflected in our people’s broad range of nationalities – in 2017, 143 different nationalities were represented at management level in our company.
Their diverse backgrounds and perspectives help us succeed as a company – because having an international workforce means we are better able to understand and meet the needs of consumers in all our markets.
They also help to make BAT a fascinating place to work because of the opportunity to work and collaborate with people from such a wide range of countries and cultures.
And in an international business like ours there are exciting career opportunities for people with the passion, drive and ambition to succeed in a truly global company.