We have a clear ambition to lead the transformation of our industry by offering adult consumers a range of potentially reduced-risk products.
The people who help make us the company we are today take centre stage in our company video, We are BAT.
The video presents our business through the eyes of our employees and those we work with around the world. Among those we hear from are a farmer whose family has been supplying us with tobacco for three generations and BAT scientists involved in developing a next generation of potentially reduced-risk products.
We believe their stories show who we are: a progressive company that’s proud of its heritage and excited about the future.
Download our 2017 annual report and view our performance summary online.
Our sustainability report looks at how we aim to create shared value for all our stakeholders.
Watch our short video to get an idea of what it's like to work for British American Tobacco in Northern Europe Area.Watch video 22 August 2018
Titled ‘How do you want your day to be?’, the video focuses on Kristina, based in our office in Copenhagen, Denmark. It gives a ‘day in the life’ view of someone who has progressed in her BAT career from intern to global graduate to manager for one of our biggest brands in Northern Europe.
In the video, Kristina – since promoted to Head of Shopper Marketing in NEA – talks about her career progression, and the importance of having the support of her colleagues, both inside and outside of work, as they go through their BAT journeys together.
“I love being challenged”, Kristina says in the video. “But also to get the opportunity to go as far as I want. Together with my colleagues. My friends.”